New rental building brings “modern Boutique luxury” to Bergenfield, New Jersey

BERGENFIELD, New Jersey – Bella at Bergenfield has officially opened its doors signaling the first luxury rental residence to appear in Bergenfield.

The 62-unit luxury boutique community, located at 15 West Johnson Ave., brings contemporary design and top-level amenities to Bergen County.

Offering a luxury boutique residence for both those who work in the area, and for commuters who want easy access to Manhattan, Bella at Bergenfield fills a long-standing void in the Bergenfield rental market. Bella residents will have exclusive access to a generous amenity package, including a state-of-the-art fitness center with Peloton bike, a large roof deck with outdoor dining and lounge spaces, and a work-from-home lounge – all while enjoying the chic setting of a boutique building.

Residents can reserve assigned covered and surface parking spots, and on-site storage lockers. A maintenance staff is available 24-hours a day.

“Bella at Bergenfield is a unique product because it brings luxury boutique living to a thriving and diverse area,” said David Hornblass, partner of Hornrock Properties, the developer behind Bella at Bergenfield.

Tucked away on a quiet street one block from North Washington Avenue, Bella is within walking distance to an array of restaurants, stores, parks and markets. Bella residents can easily access all that Bergenfield has to offer and still escape the action of the main street.

“We have seen a large interest from the communities of Teaneck, Dumont, New Milford, and Hackensack,” Hornblass adds,“ particularly from those who are ready to upgrade from their older apartment building. They want ‘brand new,’ ‘contemporary,’ and lots of amenities. But they still want a home that feels intimate. Bella delivers.”

The Grand Opening includes the debut of a spectacular furnished model. The units at Bella are comprised of one-bedroom and one-bedroom with lofts which can be used as a home office or lounge. All units are fully equipped with gourmet kitchens, stainless steel GE appliances, tiled backsplashes and quartz countertops, and select units feature wine fridges.

Residents also enjoy conveniences like in-unit washer/dryers, walk-in California style closets, and 9-foot ceilings. Pet lovers are welcome, too – dogs and cats 30 pounds and under are permitted.

“Our residents enjoy the conveniences and luxuries of high-end living without sacrificing space, and comfort. Our goal was to include all that while providing the style and warmth that only a boutique building can provide,” David Hornblass said.

“Our goal was to build an upscale hub for healthcare workers, commuters, community members, and everyone in-between.”

Commuters will find themselves just minutes from the Washington Avenue at West Johnson Ave. bus stop, which provides express service to Manhattan. Residents with cars can reach the George Washington Bridge in 15 minutes, as well as several major highways, including Routes 4 and 17, I-80, and the Garden State Parkway. If they stay local, the complex’s location supports easy access to Bergenfield’s many restaurants, shops, and places of worship.

“Bella at Bergenfield is a one-of-a-kind accommodation in one of New Jersey’s most desirable neighborhoods near Manhattan,” said Maurice Hornblass, principal, Hornrock Properties. “We wanted to deliver the best in location, design, and convenience. We are very proud of what we delivered.”

One-bedroom rentals start at $1,985. For a limited lime, all new leases include One Month Free rent during the Grand Opening. For information and to schedule a tour, contact Lois Verderese of Builder Marketing Services, exclusive leasing and marketing agent, at (201) 762-5700 or email

About Hornrock Properties
Hornrock Properties is a dynamic, full service, and multi-generational development firm that is family owned and managed. Focusing on the tri-state real estate market, the firm recognizes in it a dynamic arena ample with opportunities in acquisition, construction, and management of residential and commercial properties.

Mayor Arvin Amatorio was joined by members of the Borough Council and other local officials this week to officially open the new “Bella at Bergenfield” luxury apartment complex with a ribbon cutting ceremony. Located in the heart of the community just off Washington Avenue, the project meets the Mayor and Council’s vision of utilizing space for smart and sensible development that contributes back to the community.

“With our access to public transportation, good schools and strong neighborhoods Bergenfield has tremendous potential as a destination for new residents who can add to our diverse community and contribute to what makes our borough special,” said Mayor Amatorio. “This project has created significant new tax revenue and supported hundreds of construction jobs, and now we are excited to soon see new tenants moving in and becoming a part of Bergenfield.”

The 62 unit complex includes both one and two bedroom units as well as luxury amenities like a roof deck, gym, lounge and more. Prior to development the property had been vacant for nearly ten years, contributing little to the community in property taxes and creating an eyesore near its commercial center. The new development is designed to attract millennial commuters and empty nesters to Bergenfield and is part of Mayor Amatorio’s revitalization and redevelopment plans for the borough.

Bella brings the promise of ‘modern luxury’ to Northern New Jersey

BERGENFIELD, New Jersey, June 19, 2020 — Bella at Bergenfield is the latest apartment complex to come to Bergenfield this spring, offering prospective tenants unparalleled modern living. With its contemporary finish, forward-thinking design and unmatched attention to detail, this luxury community will be a welcome addition to the burgeoning Northern New Jersey landscape.

The project, developed by Lyndhurst-based Hornrock Properties, broke ground early last year, bringing sixty-two spectacular one- and two-bedroom apartments and lofts to 15 West Johnson Avenue. Each unit is fully furnished with stainless steel GE appliances, quartz countertops, dishwasher, microwave, French door refrigerators, a washer/dryer, electronic unit key access, and walk-in closets.



“We’re very excited about the Bergenfield market, where we’ve seen a lot of growth and revitalization in Bergenfield continuing to occur,” Hornrock Partner David Hornblass said. “Our goal is to bring premium apartment residences to the area—something that will be a perfect fit for this growing community.”

– David Hornblass


Amenities include a spacious outdoor roof deck lounge with dining space and sun chaise lounges, an indoor lounge, a state-of-the-art full fitness studio with a Peloton bike, assigned covered and surface parking, plus WiFi in all community spaces.

“Bella at Bergenfield has been designed for residents seeking luxury living in New Jersey’s newest, most accessible neighborhood,” said Maurice Hornblass, a principal of Hornrock Properties. “The fresh and contemporary design and conveniences that our complex offers are unlike anything else in Bergenfield.”

For commuters, Bella at Bergenfield is conveniently located to the Washington Avenue at West Johnson Avenue bus stop which offers express service to Manhattan. Bella is also pet-friendly for dog breeds under 30 pounds. Its central location also puts residents, steps away from Bergenfield’s rich culture mix of diverse communities, with shops, places of worship, and restaurants that define this neighborhood.

David Hornblass summed it up best in saying, “Together, with our unyielding vision and passion for modern development, our goal is that Bella at Bergenfield will set itself apart by becoming the destination address for all in the metropolitan area.”

Bella at Bergenfield is now open. For information and to schedule live and virtual tours, call Alexander-Anderson Real Estate Group, exclusive brokers, at 201-762-5700 or visit

About Hornrock Properties
Hornrock Properties is a dynamic, full service, and multi-generational development firm that is family owned and managed. Focusing on the tri-state real estate market, the firm recognizes in it a dynamic arena ample with opportunities in acquisition, construction, and management of residential and commercial properties.